Privacy Policy

Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the individual web pages you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

• Cookies are data files placed on your device that often include an anonymous unique identifier.
• Log files track actions on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are talking about both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations). Additionally, we use this Order Information to:

• Communicate with you
• Screen our orders for potential risk or fraud
• Provide you with information or advertising relating to our products or services, when in line with the preferences you have shared with us

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: shopify.com/legal/privacy
• We use Google Analytics to help us understand how our customers use the Site. You can read more here: policies.google.com/privacy
• We use Klaviyo for email marketing. Read Klaviyo's privacy practices here: klaviyo.com/legal/privacy-policy
• We use Meta (Facebook) Pixel and TikTok Pixel for advertising and conversion tracking
• We use shipping carriers (such as USPS, UPS, FedEx, DHL) to fulfill and deliver your orders

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at networkadvertising.org.

You can opt out of targeted advertising by visiting:

• Facebook: facebook.com/settings/?tab=ads
• Google: google.com/settings/ads/anonymous
• TikTok: tiktok.com/legal/page/global/privacy-policy/en

You can also opt out of some of these services via the Digital Advertising Alliance's opt-out portal: optout.aboutads.info

Your Rights

If you are a resident of the European Economic Area (EEA) or the United Kingdom, you have the right to access personal information we hold about you, to request that your personal information be corrected, updated, or erased, and to object to or restrict our processing of your personal information. If you would like to exercise these rights, please contact us at hello@truetap.co.

If you are a resident of California, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion of your personal information, and the right to opt out of the sale of your personal information. We do not sell your personal information.

If you are a resident of Canada, your rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) are protected. You may request access to or correction of your personal information at any time.

Regardless of where you live, you can opt out of marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email we send you.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Children

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can take appropriate action.

Changes to This Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page and update the "Last updated" date.